In a move that has dramatically altered Kenya’s trade dynamics with the United States, the Trump administration imposed a blanket 10% tariff on imports from most nations, including Kenya, effective April 2025. This action effectively nullified the longstanding preferential treatment Kenya enjoyed under the African Growth and Opportunity Act (AGOA), a Congressional framework set to expire in September 2025. The result has been a sharp contraction in Kenya’s export competitiveness, particularly in the apparel and agricultural sectors, which together accounted for a significant share of exports to the U.S. The Central Bank of Kenya (CBK) estimates the country could lose as much as USD 100 million annually in export revenue—a loss that represents over 13% of Kenya’s total exports to the U.S. The textiles and apparel industry, which employs tens of thousands in Export Processing Zones (EPZs), faces the steepest consequences, with squeezed margins threatening factory closures and mass layoffs. Compounding this is the complex global trade environment, where some of Kenya’s competitors face even steeper tariffs—suggesting a theoretical competitive edge—but domestic cost disadvantages like high energy prices and infrastructure bottlenecks could prevent Kenya from capitalizing on this.
The introduction of the tariffs also triggered immediate market reactions, particularly on the Kenyan Shilling (KES), which depreciated upon the announcement, reflecting investor anxiety and a broader loss of confidence. While the KES had been strengthening in early 2025 due to improved foreign exchange reserves, tight monetary policy, and robust diaspora remittances, the tariffs introduced new downward pressures through trade disruption and a worsening current account balance. Analysts project a continued depreciation trend through 2025, with some forecasts suggesting the KES could reach as low as 155 to the dollar. Factors contributing to this outlook include high external debt servicing obligations, the CBK’s decision to pursue accommodative monetary policy—cutting rates to stimulate domestic demand—and narrowing interest rate differentials with the U.S., which could dampen investor appetite for KES-denominated assets. Although inflation is largely under control and remittances remain strong, these buffers may not fully offset the structural pressures introduced by disrupted trade flows and persistent macroeconomic imbalances. Moreover, Kenya’s exposure to external shocks remains high, and market sentiment continues to react swiftly to any signals of instability or shifts in U.S. policy.
In response to these mounting pressures, the Kenyan government has adopted a multi-pronged strategy centered on diplomatic engagement, trade diversification, and internal economic reforms. Efforts are underway to secure a waiver from the 10% tariff through negotiations with U.S. officials, although progress remains uncertain. Simultaneously, Kenya is accelerating its participation in the African Continental Free Trade Area (AfCFTA), which offers a long-term avenue to diversify trade partnerships within Africa. However, AfCFTA implementation faces its own hurdles, including infrastructure gaps, non-tariff barriers, and complex rules of origin that limit short-term gains. Beyond the continent, Kenya is looking to strengthen trade ties with the European Union, with whom it signed an Economic Partnership Agreement in 2023, and explore new opportunities in Asia and the Middle East. On the domestic front, the government is considering measures to support affected sectors, including targeted incentives for exporters and investments in value addition. Nonetheless, these responses may take time to yield meaningful relief. With AGOA’s expiry nearing and no replacement framework yet secured, Kenya’s vulnerability to abrupt shifts in U.S. trade policy has been laid bare, reinforcing the urgent need to build a more resilient, diversified, and self-sufficient export economy.
References:
Capital Business Shilling falls amid uncertainty over US tariff hikes
Capital Business Kenya risks losing Sh14bn in exports to U.S. after 10pc tariff
The Star Kenya to diversity trade ties, push for more intra-Africa trade – CS Kinyanjui.
Serrari U.S. Hits Kenya with 10% Export Tariff Amid Shifting Global Trade Dynamics
The Standard Trump tariffs threaten Kenya’s Sh72b exports
All Africa Africa: How the New U.S. Tariffs Were Calculated and What They Mean for AGOA Trade Deal